TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0470169818
AV  - HF5415.1 .H37 2009
U1  - 658.800973 22
PY  - 2009///]
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - "30th anniversary."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008040282.html
ER  -