Hartley, Robert F., 1927-
Marketing mistakes and successes /
Marketing mistakes & successes
Robert F. Hartley.
- Eleventh edition.
- x, 406 pages : illustrations ; 23 cm
"30th anniversary.".
Includes bibliographical references and index.
0470169818 9780470169810
2008040282
Marketing--United States--Case studies
HF5415.1 / .H37 2009
658.800973