TY  - BOOK
AU  - Uncles,M.D.
TI  - Perspectives on brand management
SN  - 0734610653
U1  - 658.827 22
PY  - 2011///
CY  - Prahan, Vic.
PB  - Tilde University Press
KW  - Brand name products
KW  - Management
KW  - Study and teaching (Higher)
N1  - Includes bibliographical references; Pt.1. Brand perspectives -- pt. 2. Brand management -- pt. 3. Brand futures
ER  -