Perspectives on brand management / 
[edited by] Mark D. Uncles. 
 - First edition. 
 - iv, 318 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>Pt.1. Brand perspectives -- pt. 2. Brand management -- pt. 3. Brand futures. 
<br/><br/><label>ISBN: </label>0734610653 9780734610652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Brand name products--Study and teaching (Higher)
<br/><br/><label>Dewey Class. No.: </label>658.827