TY  - BOOK
AU  - Bloom,Paul
TI  - How pleasure works: the new science of why we like what we like 
SN  - 0393066320
AV  - BF515 .B56 2010
U1  - 152.42 22
PY  - 2010///]
CY  - New York
PB  - W. W. Norton
KW  - Pleasure
N1  - Includes bibliographical references (pages 241-264) and index; The essence of pleasure -- Foodies -- Bedtricks -- Irreplaceable -- Performance -- Imagination -- Safety and pain -- Why pleasure matters
N2  - In this fascinating and witty account, Yale psychologist Paul Bloom draws on insights from child development, philosophy, neuroscience, and behavioral economics to examine the science behind our curious desires, attractions, and tastes, covering everything from the animal instincts for sex and food to the uniquely human taste for art, music, and stories
ER  -