TY  - BOOK
AU  - Jansson-Boyd,Cathrine V.
TI  - Consumer psychology
SN  - 0335229271
AV  - HF5415.32 .J36 2010
U1  - 658.8342 22
PY  - 2010///
CY  - Maidenhead, England, New York
PB  - Open University Press
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
N1  - Includes bibliographical references and index; 1; Consumer Psychology: what it is and how it emerged --; 2; Consumer memory and learning --; 3; Perception and attention --; 4; Identity and consumption --; 5; The emotional consumer --; 6; Attitudes --; 7; Advertising psychology --; 8; Motivational determinants of consumer behaviour --; 9; Consumer decision-making and brand loyalty --; 10; The Internet --; 11; Children as consumers --; 12; Consumption and happiness --; 13; Consumers and the environment
ER  -