TY  - BOOK
AU  - Frith,Katherine Toland
AU  - Mueller,Barbara
TI  - Advertising and societies: global issues 
SN  - 1433103850
AV  - HF5823 .F9826 2010
U1  - 659.1042 22
PY  - 2010///]
CY  - New York
PB  - Peter Lang
KW  - Advertising
KW  - Social aspects
KW  - Intercultural communication
N1  - Includes bibliographical references and index; International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies
ER  -