Advertising and societies : global issues /
Katherine Toland Frith & Barbara Mueller.
- Second edition.
- xiv, 264 pages : illustrations ; 26 cm
Includes bibliographical references and index.
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.
1433103850 9781433103858
2009036548
Advertising. Advertising--Social aspects. Intercultural communication