TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools & techniques 
SN  - 0199564345
AV  - HF5415.2 .B655 2010
U1  - 658.83 22
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes bibliographical references and index; Part One; Research Preparation --; 1; Introduction --; 2; Planning research --; Part Two; Collection --; 3; Secondary Data --; 4; Primary Data --; 5; Sampling --; 6; Questionnaires and Topic Guides --; 7; Qualitative Research --; 8; Quantitative Research --; Part Three; Analysis and Communication --; 9; Analysis --; 10; Reporting --; Part four; Research Contexts --; 11; Business to Business --; 12; International Research --; 13; Audience and Advertising Research --; 14; Social Research --; 15; Online Research
N2  - Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation
ER  -