Keegan, Warren J., <br/><br/>
Global marketing / 
Warren J. Keegan, Mark C. Green. 
 - Sixth edition. 
 - xxxiv, 587 pages :  illustrations (some colour), maps (chiefly colour) ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction to global marketing --  Global economic environment --  The global trade environment : regional market characteristics and preferential trade agreements --  Social and cultural environments --  The political, legal, and regulatory environments of global marketing --  Global information systems and market research --  Segmentation, targeting, and positioning --  Importing, exporting, and sourcing --  Global market entry strategies : licensing, investment, and strategic alliances --  Product and brand decisions --  Pricing decisions --  Global marketing channels and physical distribution --  Global marketing communications decisions I : advertising and public relations --  Global marketing communications decisions II : sales promotion, personal selling, special forms of marketing communication --  Strategic elements of competitive advantage --  Leading, organizing, and controlling the global marketing effort --  The digital revolution and the global electronic marketplace.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Ch. 12.  Ch. 13.  Ch. 14.  Ch. 15.  Ch. 16.  Ch. 17. 
<br/><br/><label>ISBN: </label>0137023863 9780137023868 0137024274 9780137024278 
<br/><br/><label>LCCN: </label>2009040354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K443 2011 
<br/><br/><label>Dewey Class. No.: </label>658.84