TY  - BOOK
AU  - Bradlow,Eric T.
AU  - Niedermeier,Keith E.
AU  - Williams,Patti
TI  - Marketing for financial advisors: build your business, bring in clients, and establish your brand 
SN  - 0071605142
AV  - HG179.5 .B73 2009
U1  - 332.02400688 22
PY  - 2009///]
CY  - New York
PB  - McGraw-Hill
KW  - Financial planners
KW  - Marketing
N1  - Includes bibliographical references and index; Treating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan
ER  -