Bradlow, Eric T., <br/><br/>
Marketing for financial advisors :  build your business, bring in clients, and establish your brand / 
Eric T. Bradlow, Keith E. Niedermeier, Patti Williams. 
 - xviii, 266 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Treating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan. 
<br/><br/><label>ISBN: </label>0071605142 9780071605144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial planners--Marketing
<br/><br/><label>LC Class. No.: </label>HG179.5  / .B73 2009 
<br/><br/><label>Dewey Class. No.: </label>332.02400688