TY  - BOOK
AU  - Grigoroudis,Evangelos
AU  - Siskos,Yannis
TI  - Customer satisfaction evaluation: methods for measuring and implementing service quality 
T2  - International series in operations research & management science,
SN  - 1441916393
AV  - HF5415.335 .G75 2010
U1  - 658.83015195 22
PY  - 2010///]
CY  - New York
PB  - Springer
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Statistical methods
KW  - Data processing
KW  - Marketing research
N1  - Includes bibliographical references (pages 287-309) and index; 1; Introduction --; 2; Basic Methodological Approaches --; 3; Other Methodological Approaches --; 4; MUSA: Multicriteria Satisfaction Analysis --; 5; Extensions of the MUSA Method --; 6; Advanced Topics on the MUSA Method --; 7; Customer Satisfaction Surveys and Barometers --; 8; Applications in Business Organizations --; 9; Customer Satisfaction and Information Systems
ER  -