Customer satisfaction evaluation : methods for measuring and implementing service quality /
Evangelos Grigoroudis, Yannis Siskos.
- xii, 313 pages : illustrations ; 25 cm.
- International series in operations research & management science, 139 0884-8289 ; .
- International series in operations research & management science ; 139. .
Includes bibliographical references (pages 287-309) and index.
Introduction -- Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer Satisfaction and Information Systems. 1. 2. 3. 4. 5. 6. 7. 8. 9.