The big book of marketing :  lessons and best practices from the world's greatest companies / 
edited by Anthony G. Bennett. 
 - xv, 464 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing Introduction --  Marketing Planning --  Marketing Research --  Consumer Purchasing Behavior --  Organizational Purchasing Behavior --  Demand Promotion Management --  Selling and Sales Management --  Advertising --  Public Relations --  Promotional Marketing --  Direct Marketing --  Product Management --  Product Packaging --  Product Pricing --  Product Quality --  Supply Chain Management --  Wholesaling --  Warehousing --  Transportation --  Retailing --  Legal /Ethics /Social Responsibility --  Environment --  International Case Study --  Financing the Marketing Plan.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17.  18.  19.  20.  21.  22.  23.  24. 
<br/><br/><label>ISBN: </label>0071621253 9780071621250 
<br/><br/><label>LCCN: </label>2009051788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / .B54 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8