TY  - BOOK
AU  - Nairn,Andy
ED  - World Advertising Research Centre.
TI  - Advertising works 18: proving the payback on marketing investment 
SN  - 9781841162188 (hbk.)
U1  - 659.107941 22
PY  - 2010///
CY  - London
PB  - World Advertising Research Center
KW  - Advertising campaigns
KW  - Awards
KW  - Great Britain
KW  - Case studies
N1  - On t.p. : "Limited to campaigns with a budget up to £2.5m."; Includes bibliographical references and index
ER  -