Advertising works 18 :  proving the payback on marketing investment :  case studies from the IPA Effectiveness Awards 2009 / 
edited and introduced by Andy Nairn. 
 - xxiv, 381 :  ill., [7] p. of plates ; 26 cm. 
<br/><br/> On t.p. : "Limited to campaigns with a budget up to £2.5m." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781841162188 (hbk.) 1841162183 (hbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB034730  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015501005  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Awards--Great Britain<br/>Advertising campaigns--Great Britain--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.107941