Tourism discourse : language and global mobility /
Crispin Thurlow, Adam Jaworski.
- ix, 282 pages : illustrations, maps ; 23 cm
Includes bibliographical references and index.
Introduction: Mediating Global Mobilities: Language, Tourism, Globalization -- Discourses on the Move: the Genres and Symbolic Capital of Tourism Discourse -- Elite Mobility and Global Lifestyles: Inflight Magazines -- Borrowed Genres and the Language Market: Trade Signs and Business Cards -- Transient Identities, New Mobilities: Holiday Postcards -- Mobilizing Language Ideologies: the Metalinguistic Production of Tourism Discourse -- Linguascaping the Exotic: Newspaper Travelogues -- Language Crossing and Identity Play: TV Holiday Programmes -- The Commodification of Local Linguacultures: Guidebook Glossaries -- Conclusion: Tourism Discourse and Banal Globalization. Part I. Part II.
1403987963 9781403987969
2009046586
Tourism--Social aspects Language and culture Culture and globalization Discourse analysis.