TY  - BOOK
AU  - Solomon,Michael R.
AU  - Russell-Bennett,Rebekah
AU  - Previte,Josephine
TI  - Consumer behaviour: buying, having, being 
SN  - 1442507306
U1  - 658.8342 22
PY  - 2010///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson
KW  - Consumer behavior
KW  - Australia
N1  - Previous ed.: 2007; Includes bibliographical references and index; Section 1. --; Consumers in the market place --; 1; Consumers rule --; Section 2; Consumers as individuals --; 2; Perception --; 3; Learning and memory --; 4; Motivation and values --; 5; The self --; 6; Personality and lifestyles --; 7; Attitudes and attitude change --; Section 3. --; Consumers as decision makers --; 8; Individual decision making --; 9; Buying and disposing --; 10; Group influence and opinion leadership --; 11; Household decision making --; Section 4. --; Consumers and subcultures --; 12; Age and income subcultures --; 13; Social class, ethnic and spiritual subcultures --; Section 5. --; Consumers and culture --; 14; The culture of consumption --; 15; The creation and diffusion of global consumer culture --; How to check your ethics --; How to find information on Australian consumer behaviour --; Glossary --; Index
ER  -