Solomon, Michael R., <br/><br/>
Consumer behaviour :  buying, having, being / 
Michael R. Solomon, Rebekah Russell-Bennett and Josephine Previte. 
 - Second edition. 
 - xiii, 506 pages :  illustrations ;  28 cm 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Consumers in the market place --  Consumers rule --  Consumers as individuals --  Perception --  Learning and memory --  Motivation and values --  The self --  Personality and lifestyles --  Attitudes and attitude change --  Consumers as decision makers --  Individual decision making --  Buying and disposing --  Group influence and opinion leadership --  Household decision making --  Consumers and subcultures --  Age and income subcultures --  Social class, ethnic and spiritual subcultures --  Consumers and culture --  The culture of consumption --  The creation and diffusion of global consumer culture --  How to check your ethics --  How to find information on Australian consumer behaviour --  Section 1. --  1.  Section 2.  2.  3.  4.  5.  6.  7.  Section 3. --  8.  9.  10.  11.  Section 4. --  12.  13.  Section 5. --  14.  15.  Glossary --  Index. 
<br/><br/><label>ISBN: </label>1442507306 9781442507302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia
<br/><br/><label>Dewey Class. No.: </label>658.8342