TY  - BOOK
AU  - Maclaran,Pauline
TI  - The SAGE handbook of marketing theory
SN  - 184787505X
AV  - HF5415 .S24 2009
U1  - 658.8001 22
PY  - 2009///
CY  - Los Angeles, London
PB  - SAGE
KW  - Marketing
KW  - Philosophy
N1  - Includes bibliographical references and index; Introduction; Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski --; Part One; Historical Development of Marketing Theory --; The Early Schools of Marketing Thought; Eric H. Shaw, D. G. Brian Jones and Paula A. McClean --; The Modern Schools of Marketing Thought; D. G. Brian Jones, Eric H. Shaw and Paula A. McClean --; The Emergence of Consumer Research; Harold Kassarjian and Ronald C.Goodstein --; The Evolution of Market Research; David W. Stewart --; Theorizing Advertising: Managerial, Scientific and Cultural Approaches; Chris Hackley --; Part Two; Philosophical Underpinnings of Theory --; The Philosophical Foundations of Marketing Research; Shelby D. Hunt and Jared M. Hansen --; For Scientific Realism and Truth Critical Marketing: Marketing in Critical Condition; A. Fuat Firat and Mark Tadajewski --; The Marketing Theory or Theories into Marketing: Plurality of Research Traditions and Paradigms; Kristian Moller, Jacqueline Pels and Michael Saren --; Debates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science; John O'shaughnessy --; Part Three; Major Theoretical Debates --; Shaping Exchanges, Performing Markets: The Study of Marketing Practices; Luis Araujo and Hans Kjellberg --; A Service-Dominant Logic for Marketing; Stephen L. Vargo and Robert F. Lusch Market --; Ideology, Globalization and Neoliberalism; Robin Wensley The Evolution of Marketing Thought - Richard P. Bagozzi --; From Economic to Social Exchange and Beyond Metaphorical Myopia: Some Thoughts on Analogical Thinking; Stephen Brown --; Part Four; The Impact of Theory on Representation of the Consumer --; Representing Global Consumers: Desire, Possession, and Identity; Russell W. Belk --; Consumer Behavior Analysis; Gordon R. Foxall --; Consumer Agency and Action; Richard P. Bagozzi --; Cultural Influences on Representations of the Consumer in Marketing Theory; Pauline Maclaran, Margaret Hogg and Alan Bradshaw --; Part Five; Impact of Theory on Representations of the Marketing Organisation --; Interaction in Networks; Lars-Erik Gadde and Hakan Hakansson --; A Configuration Perspective of the Marketing Organisation; Roderick J. Brodie, Vicki Little and Richard W. Brookes --; Orientation and Marketing Metrics; Jonathan Knowles and Tim Ambler --; Relationship Marketing as Promise Management; Christian Gro(um)nroos --; Part Six; Contemporary and Future Issues in Marketing Theory --; Marketing Systems, Macromarketing and the Quality of Life; Roger A. Layton --; The Role of Marketing in Ancient and Contemporary Cultural Evolution; Elizabeth C. Hirschman --; The Darwinian Underpinnings of Consumption; Gad Saad --; The Linking Value In Experiential Marketing: Acknowledging The Role Of Working Consumers; Bernard Cova and Daniele Dalli --; Technology, Consumers and Marketing Theory; Nikhilesh Dholakia, Detlev Zwick and Janice Denegri-Knott
ER  -