TY  - BOOK
AU  - French,Jeff
TI  - Social marketing and public health: theory and practice 
SN  - 0199550697
AV  - RA427.8 .S6245 2010
U1  - 362.1 22
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Health promotion
KW  - Social marketing
KW  - Health behavior
KW  - Methodology
N1  - Includes bibliographical references and index; The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe -- --; 1; The case for social marketing; Jeff French --; 2; A history of social marketing; Aiden Truss, Robert Marshall and Clive Blair-Stevens --; 3; Key concepts and principles of social marketing; Jeff French and Clive Blair-Stevens --; 4; Behavioural theory - understanding the key influences on human behaviour; Clive Blair-Stevens, Lucy Reynolds, Alex Christopoulos --; 5; Using social marketing to develop policy, strategy and operational synergy; Jeff French and Clive Blair-Stevens --; 6; Providing evidence for social marketing's effectiveness; Martine Stead and Ross Gordon --; 7; Generating 'insight' and building segmentations - moving beyond simple targeting; Dominic McVey and Lynne Walsh --; 8; Commissioning social marketing; Jeff French --; 9; Ethical issues in social marketing; Aiden Truss and Paul White --; 10; The Total Process Planning (TPP) Framework; Denise Ong and Clive Blair-Stevens --; 11; Scoping; Lucy Reynolds and Rowena Merritt --; 12; Development; Rowena Merritt --; 13; Implementation; Rowena Merritt --; 14; Evaluation; Dominic McVey, Adam Crosier & Alex Christopoulos --; 15; Follow-up; Alex Christopoulos, Clive Blair-Stevens, Jeff French --; 16; Social marketing on a shoestring budget; Jeff French --; 17; Critical social marketing; Gerard Hastings --; 18; Value for Money in Social Marketing; Graham Lister --; 19; Capacity building, competencies and standards; Paul White and Jeff French --; 20; Partnerships in social marketing; Jeff French --; 21; Social marketing in developing countries; William A Smith --; 22; Learning from the experts - Interviews with leading social marketers; Dean Hanley and Allison Thorpe
ER  -