Social marketing and public health :  theory and practice / 
edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt. 
 - xiv, 351 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe -- --  The case for social marketing /  A history of social marketing /  Key concepts and principles of social marketing /  Behavioural theory - understanding the key influences on human behaviour /  Using social marketing to develop policy, strategy and operational synergy /  Providing evidence for social marketing's effectiveness /  Generating 'insight' and building segmentations - moving beyond simple targeting /  Commissioning social marketing /  Ethical issues in social marketing /  The Total Process Planning (TPP) Framework /  Scoping /  Development /  Implementation /  Evaluation /  Follow-up /  Social marketing on a shoestring budget /  Critical social marketing /  Value for Money in Social Marketing /  Capacity building, competencies and standards /  Partnerships in social marketing /  Social marketing in developing countries /  Learning from the experts - Interviews with leading social marketers /  Jeff French --  Aiden Truss, Robert Marshall and Clive Blair-Stevens --  Jeff French and Clive Blair-Stevens --  Clive Blair-Stevens, Lucy Reynolds, Alex Christopoulos --  Jeff French and Clive Blair-Stevens --  Martine Stead and Ross Gordon --  Dominic McVey and Lynne Walsh --  Jeff French --  Aiden Truss and Paul White --  Denise Ong and Clive Blair-Stevens --  Lucy Reynolds and Rowena Merritt --  Rowena Merritt --  Rowena Merritt --  Dominic McVey, Adam Crosier & Alex Christopoulos --  Alex Christopoulos, Clive Blair-Stevens, Jeff French --  Jeff French --  Gerard Hastings --  Graham Lister --  Paul White and Jeff French --  Jeff French --  William A Smith --  Dean Hanley and Allison Thorpe.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17.  18.  19.  20.  21.  22. 
<br/><br/><label>ISBN: </label>0199550697 9780199550692 
<br/><br/><label>LCCN: </label>2009042130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion.<br/>Social marketing.<br/>Health behavior.<br/>Health promotion--Methodology
<br/><br/><label>LC Class. No.: </label>RA427.8  / .S6245 2010 
<br/><br/><label>Dewey Class. No.: </label>362.1