TY  - BOOK
AU  - Fam,Kim
AU  - Yang,Zhilin
AU  - Hyman,Mike
ED  - Asia Business Research Corporation.
TI  - A handbook of Confucian/chopsticks marketing
SN  - 0473151944
U1  - 658.84095 22
PY  - 2009///
CY  - Wellington, N.Z.
PB  - Asia Business Research Corp.
KW  - Marketing
KW  - Social aspects
KW  - Asia
KW  - Case studies
KW  - Confucian ethics
KW  - Economic aspects
KW  - Consumers
KW  - Attitudes
KW  - Social responsibility of business
N1  - Includes bibliographical references; Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu
N2  - Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia
ER  -