TY  - BOOK
AU  - Gass,Robert H.
AU  - Seiter,John S.
TI  - Persuasion, social influence, and compliance gaining
SN  - 0205698182
AV  - BF637.P4 G34 2011
U1  - 303.342 22
PY  - 2011///]
CY  - Boston
PB  - Allyn & Bacon
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index; 1; Why study persuasion? --; 2; What constitutes persuasion? --; 3; Attitudes and consistency --; 4; Credibility --; 5; Communicator characteristics and persuadability --; 6; Conformity and influence in groups --; 7; Language and persuasion --; 8; Nonverbal influence --; 9; Structuring and ordering persuasive messages --; 10; Sequential persuasion --; 11; Compliance gaining --; 12; Deception --; 13; Motivational appeals --; 14; Visual persuasion --; 15; Esoteric forms of persuasion --; 16; The ethics of persuasion
ER  -