TY  - BOOK
AU  - Rath,Patricia Mink
TI  - The why of the buy: consumer behavior and fashion marketing 
SN  - 1563674564
AV  - HD9940.U4 W59 2008
U1  - 658.8342 22
PY  - 2008///]
CY  - New York
PB  - Fairchild Books
KW  - Fashion merchandising
KW  - United States
KW  - Textbooks
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Part 1; We Are All Consumers --; 1; Why Is Consumer Behavior Important to the Fields of Fashion and Design? --; 2; Consumer Behavior, Marketing, and Fashion: A Working Relationship --; Part 2; Internal Factors Influence Fashion Consumers --; 3; How Fashion Consumers Perceive, Learn, and Remember --; 4; Motivation and the Fashion Consumer --; 5; Attitude and the Fashion Consumer --; 6; Personality and the Fashion Consumer --; Part 3; External Factors Influence Fashion Consumers --; 7; Age, Family, and Life Cycle Influences --; 8; Social Influences on Fashion Consumers --; 9; Demographics, Psychographics, and the Fashion Consumer --; Part 4; How Fashion Marketers Communicate And Consumers Decide --; 10; How Marketers Obtain and Use Consumer Information --; 11; Decision Making --; 12; How Fashion Consumers Buy --; 13; The Use of Fashion Goods by Organizations --; 14; Global Consumers of Fashion and Design --; Part 5; Fashion Consumers and Responsible Citizenship --; 15; Ethics and Social Responsibility --; 16; The Role of Government?
ER  -