The why of the buy : consumer behavior and fashion marketing /
Why of the buy : Consumer behaviour and fashion marketing
Patricia Mink Rath [and others].
- xxi, 474 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
We Are All Consumers -- Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Internal Factors Influence Fashion Consumers -- How Fashion Consumers Perceive, Learn, and Remember -- Motivation and the Fashion Consumer -- Attitude and the Fashion Consumer -- Personality and the Fashion Consumer -- External Factors Influence Fashion Consumers -- Age, Family, and Life Cycle Influences -- Social Influences on Fashion Consumers -- Demographics, Psychographics, and the Fashion Consumer -- How Fashion Marketers Communicate And Consumers Decide -- How Marketers Obtain and Use Consumer Information -- Decision Making -- How Fashion Consumers Buy -- The Use of Fashion Goods by Organizations -- Global Consumers of Fashion and Design -- Fashion Consumers and Responsible Citizenship -- Ethics and Social Responsibility -- The Role of Government? Part 1. 1. 2. Part 2. 3. 4. 5. 6. Part 3. 7. 8. 9. Part 4. 10. 11. 12. 13. 14. Part 5. 15. 16.