TY  - BOOK
AU  - Viswanathan,Madhu
AU  - Gajendiran,S.
AU  - Venkatesan,R.
TI  - Enabling consumer and entrepreneurial literacy in subsistence marketplaces
T2  - Education in the Asia-Pacific region
SN  - 1402057687
AV  - HC59.72.C6 V57 2008
U1  - 640.73 22
PY  - 2008///]
CY  - New York
PB  - Springer
KW  - Consumers
KW  - Developing countries
KW  - Consumer education
KW  - Functional literacy
KW  - Life skills
N1  - Includes bibliographical references; 1; Basic Research on Low-Literate, Low-Income Buyers and Sellers --; 2; Developing a Consumer and Entrepreneurial Literacy Educational Program --; 3; Consumer and Entrepreneurial Literacy Program - Marketplace Literacy --; 4; Consumer and Entrepreneurial Literacy Program - Consumer Literacy --; 5; Consumer and Entrepreneurial Literacy Program: Day 3 - Entrepreneurial Literacy --; 6; Consumer and Entrepreneurial Literacy Program: Day 4 - Entrepreneurial Literacy --; 7; Consumer and Entrepreneurial Literacy Program: Day 5 - Societal Responsibility and Other Miscellaneous Issues --; 8; Implications for Nonprofit Organizations --; 9; Implications for Education --; 10; Implications for Business --; 11; Implications for Basic and Applied Research
ER  -