Enabling consumer and entrepreneurial literacy in subsistence marketplaces /
Madhu Viswanathan, S. Gajendiran, R. Venkatesan.
- xxiv, 221 pages : illustrations ; 25 cm.
- Education in the Asia-Pacific region ; v. 12 .
- Education in the Asia-Pacific region ; v. 12. .
Includes bibliographical references.
Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program - Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program - Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 - Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 - Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 - Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
1402057687 9781402057687
2007937391
Consumers--Developing countries Consumer education--Developing countries Functional literacy--Developing countries Life skills--Developing countries