TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0324320620
U1  - 658.403072 22
PY  - 2010///]
CY  - Mason, OH
PB  - South-Western
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references and index; Preface --; About the Author --; Part 1; Introduction --; Chapter 1; The Role of Business Research --; Chapter 2; Information Systems and Knowledge Management --; Chapter 3; Theory Building --; Chapter 4; The Research Process: An Overview --; Chapter 5; Ethical Issues in Business Research --; Part 2; Beginning Stages of the Research Process --; Chapter 6; Problem Definition and the Research Proposal --; Chapter 7; Exploratory Research and Qualitative Analysis --; Chapter 8; Secondary Data --; Part 3; Research Methods for Collecting Primary Data --; Chapter 9; Survey Research: An Overview --; Chapter 10; Survey Research: Basic Methods of Communication with Respondents --; Chapter 11; Observation Methods --; Chapter 12; Experimental Research --; Part 4; Measurement Concepts --; Chapter 13; Measurement and Scaling Concepts --; Chapter 14; Attitude Measurement --; Chapter 15; Questionnaire Design --; Part 5; Sampling and Fieldwork --; Chapter 16; Sample Designs and Sampling Procedures --; Chapter 17; Determination of Sample Size: A Review of Statistical Theory --; Chapter 18; Fieldwork --; Part 6; Data Analysis and Presentation --; Chapter 19; Editing and Coding: Beginning to Transform Raw Data into Information --; Chapter 20; Basic Data Analysis: Descriptive Statistics --; Chapter 21; Univariate Statistics --; Chapter 22; Bivariate Analysis: Tests of Differences --; Chapter 23; Bivariate Analysis: Measures of Association --; Chapter 24; Multivariate Analysis --; Chapter 25; Communicating Research Results: Report, Presentation, and Follow-Up --; Part 7; Video Cases --; Video Case 1; Polaroid I-Zone --; Video Case 2; WBRU --; Video Case 3; Ben & Jerry's --; Video Case 4; Fossil--A Watch for Every Wrist --; Video Case 5; IBM: Enterprise Resource Planning --; Video Case 6; Fisher-Price Rescue Heroes --; Video Case 7; Upjohn's Rogaine --; Video Case 8; Trading Cards Focus Group --; Video Case 9; V8 --; Video Case 10; Furniture.com --; Video Case 11; The Census Bureau: Census 2000 --; Video Case 12; Burke Inc. --; Video Case 13; The Walker Information Group --; Part 8; Critical Thinking Cases --; Case 1; The Atlanta Braves --; Case 2; Harvard Cooperative Society --; Case 3; Tulsa's Central Business District (A): Developing a Research Project --; Case 4; Hamilton Power Tools (A) --; Case 5; Middlemist Precision Tool Company --; Case 6; EZPass --; Case 7; Today's Man --; Case 8; Behavioral Science Research of Coral Gables, Florida --; Case 9; Tulsa's Central Business District (B) --; Case 10; The Greeting Card Study --; Case 11; The Evergreen Company --; Case 12; Tulsa's Central Business District (C) --; Case 13; The Pretesting Company --; Case 14; Professional Recruiters --; Case 15; Hamilton Power Tools (B) --; Case 16; The Cleveland Clinic Foundation in Jacobs Field --; Case 17; Flyaway Airlines --; Case 18; Wall Street Journal/Harris Interactive Business School Survey --; Case 19; Omar's Fast Freight --; Case 20; Canterbury Travels --; Case 21; United States Postal Service --; Case 22; Schonbrunn Palace in Vienna --; Case 23; The Business Forms Industry --; Case 24; Zagorski Field Services --; Case 25; The Multiplex Company --; Case 26; Survey on Americans and Dietary Supplements --; Case 27; Old School versus New School Sports Fans --; Case 28; Fidelity Investments --; Case 29; LastDance Health Care Systems --; Case 30; Sunbelt Energy Corporation --; Case 31; Employees Federal Credit Union --; Case 32; Values and the Automobile Market --; Appendix; Statistical Tables --; Endnotes and Photo Credits --; Glossary of Frequently Used Symbols --; Glossary of Terms --; Index
ER  -