Business research methods /
William G. Zikmund [and others].
- Eighth edition.
- xxii, 674 pages : illustrations ; 29 cm
Includes bibliographical references and index.
Preface -- About the Author -- Introduction -- The Role of Business Research -- Information Systems and Knowledge Management -- Theory Building -- The Research Process: An Overview -- Ethical Issues in Business Research -- Beginning Stages of the Research Process -- Problem Definition and the Research Proposal -- Exploratory Research and Qualitative Analysis -- Secondary Data -- Research Methods for Collecting Primary Data -- Survey Research: An Overview -- Survey Research: Basic Methods of Communication with Respondents -- Observation Methods -- Experimental Research -- Measurement Concepts -- Measurement and Scaling Concepts -- Attitude Measurement -- Questionnaire Design -- Sampling and Fieldwork -- Sample Designs and Sampling Procedures -- Determination of Sample Size: A Review of Statistical Theory -- Fieldwork -- Data Analysis and Presentation -- Editing and Coding: Beginning to Transform Raw Data into Information -- Basic Data Analysis: Descriptive Statistics -- Univariate Statistics -- Bivariate Analysis: Tests of Differences -- Bivariate Analysis: Measures of Association -- Multivariate Analysis -- Communicating Research Results: Report, Presentation, and Follow-Up -- Video Cases -- Polaroid I-Zone -- WBRU -- Ben & Jerry's -- Fossil--A Watch for Every Wrist -- IBM: Enterprise Resource Planning -- Fisher-Price Rescue Heroes -- Upjohn's Rogaine -- Trading Cards Focus Group -- V8 -- Furniture.com -- The Census Bureau: Census 2000 -- Burke Inc. -- The Walker Information Group -- Critical Thinking Cases -- The Atlanta Braves -- Harvard Cooperative Society -- Tulsa's Central Business District (A): Developing a Research Project -- Hamilton Power Tools (A) -- Middlemist Precision Tool Company -- EZPass -- Today's Man -- Behavioral Science Research of Coral Gables, Florida -- Tulsa's Central Business District (B) -- The Greeting Card Study -- The Evergreen Company -- Tulsa's Central Business District (C) -- The Pretesting Company -- Professional Recruiters -- Hamilton Power Tools (B) -- The Cleveland Clinic Foundation in Jacobs Field -- Flyaway Airlines -- Wall Street Journal/Harris Interactive Business School Survey -- Omar's Fast Freight -- Canterbury Travels -- United States Postal Service -- Schonbrunn Palace in Vienna -- The Business Forms Industry -- Zagorski Field Services -- The Multiplex Company -- Survey on Americans and Dietary Supplements -- Old School versus New School Sports Fans -- Fidelity Investments -- LastDance Health Care Systems -- Sunbelt Energy Corporation -- Employees Federal Credit Union -- Values and the Automobile Market -- Statistical Tables -- Endnotes and Photo Credits -- Glossary of Frequently Used Symbols -- Glossary of Terms -- Index. Part 1. Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Part 2. Chapter 6. Chapter 7. Chapter 8. Part 3. Chapter 9. Chapter 10. Chapter 11. Chapter 12. Part 4. Chapter 13. Chapter 14. Chapter 15. Part 5. Chapter 16. Chapter 17. Chapter 18. Part 6. Chapter 19. Chapter 20. Chapter 21. Chapter 22. Chapter 23. Chapter 24. Chapter 25. Part 7. Video Case 1. Video Case 2. Video Case 3. Video Case 4. Video Case 5. Video Case 6. Video Case 7. Video Case 8. Video Case 9. Video Case 10. Video Case 11. Video Case 12. Video Case 13. Part 8. Case 1. Case 2. Case 3. Case 4. Case 5. Case 6. Case 7. Case 8. Case 9. Case 10. Case 11. Case 12. Case 13. Case 14. Case 15. Case 16. Case 17. Case 18. Case 19. Case 20. Case 21. Case 22. Case 23. Case 24. Case 25. Case 26. Case 27. Case 28. Case 29. Case 30. Case 31. Case 32. Appendix.