TY - BOOK AU - Azua,Maria TI - The social factor: innovate, ignite, and win through mass collaboration and social networking SN - 0137018908 AV - HM741 .H56 2010 U1 - 306.4602856754 22 PY - 2010///] CY - Upper Saddle River, NJ PB - IBM Press/Pearson KW - Social networks N1 - Includes bibliographical references and index; Dawn of the social age -- Social age organizations -- Wikis : bringing the crowds to you -- Blogs : your personal news outlet -- Tagging and social clouds -- Cloud computing paradigm -- Social media and culture -- On the shoulders of giants -- Social brain and the ideation process -- Social innovation -- Social economy -- Mobile society ER -