The social factor : innovate, ignite, and win through mass collaboration and social networking /
Maria Azua.
- 247 pages : illustrations, map ; 23 cm
Includes bibliographical references and index.
Dawn of the social age -- Social age organizations -- Wikis : bringing the crowds to you -- Blogs : your personal news outlet -- Tagging and social clouds -- Cloud computing paradigm -- Social media and culture -- On the shoulders of giants -- Social brain and the ideation process -- Social innovation -- Social economy -- Mobile society.