TY  - BOOK
AU  - Lee,Angela Y.
AU  - Soman,Dilip
ED  - Association for Consumer Research (U.S.)
ED  - Association for Consumer Research (U.S.).
TI  - Advances in consumer research
SN  - 9780915552610 (hbk.)
AV  - HF5415.3 .A84 2007
U1  - 658.834 22
PY  - 2008///
CY  - Duluth, MN
PB  - Association for Consumer Research
KW  - Consumers
KW  - United States
KW  - Congresses
KW  - Research
KW  - Consumer behavior
N1  - "0098-9258"; Includes bibliographical references and index; 1; Choices in Consumer Research: Unintended Consequences; Merrie Brucks --; 2; Acr Fellows Address; Donald R Lehmann --; 3; Acr Fellows Address Acr and Me; Kent B Monroe --; 4; Consumer Freedom from Consumer Culture Theory Perspectives; David Glen Mick --; 5; What Counts as Knowledge in Judgment and Decision Making?; Joel Huber --; 6; Rigor in Information Processing Research; Miguel Brendl --; 7; Consumers' Construal Levels: Organic Manipulations and Implications for Choice; Kelly Goldsmith --; 8; Bridging Cultures: Theorizing the Spaces between Disciplines, Peoples and Consumer Identities; Laurel Anderson --; 9; Money Makes the World Go 'Round- and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity; Kathleen Vohs --; 10; Health Marketing: Understanding Consumer Response to Risk and Remedy Messages; Lisa E Bolton --; 11; Understanding the Role of Co-Creation in Fantasy and Fun; Andrew Baker --; 12; What Drives Word of Mouth: A Multi-Disciplinary Perspective; Peeter W. J. Verlegh --; 13; New Insights in Consumer Point-of-Purchase Decision Making; Ryan Hamilton --; 14; Temporal Consumption: How Time Influences our Memories of the Past, our Enjoyment of the Present, and our Preference for the Future; Lief Nelson --; 15; The Multiple Routes of Affective Influences on Consumer Behavior; Jiewen Hong --; 16; Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production; Ashlee Humphreys --; 17; Commercial Mythology and the Global Organization of Consumption; Eric Arnould --; 18; Consumption, Health, and Consumer Wellbeing; Jason Riis --; 19; Consumption over Time: Predictions of Future Use and Value; Anastasiya Pocheptsova --; 20; Categories in Context; Kristin Diehl --; 21; Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments; Natalie T. Wood --; 22; Erroneous Lay Theories of Future Affect: Processes and Consequences; Cecile Cho --; 23; Consumer Motivation: Identifying Factors that Increase Goal Adherence; Minjung Koo --; 24; Sex and Consumption: Empirical and Theoretical Advances; Darren Dahl --; 25; Mindset-Dependent Consumer Decision Making; Michal Maimaran --; 26; Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information; David Brinberg --; 27; Social Contagion Effects in Marketing; Suresh Ramanathan --; 28; Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses; A. Peter McGraw --; 29; Health Communication and Consumer Action: Promise and Pitfalls; Christine Moorman --; 30; Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects; Selin A Malkoc --; 31; Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions; Pierre Chandon --; 32; Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making; Hilke Plassmann --; 33; On the Metacognition of Emotions: What I Think about How I Feel; Aparna A. Labroo --; 34; Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies; Patti Williams --; 35; Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives; Wes Hutchinson --; 36; Entertainment-Education: Dramatic Vehicles and Health Education; Barbara Stern --; 37; To Breakup or Make Up? The Psychology of Consumer Forgiveness; Cassie Mogilner --; 38; Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions; Carey Morewedge --; 39; Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making; Selin A Malkoc --; 40; Influences on Spending: Mental Accounts and Self-Control; Karen Stilley --; 41; The Ties That Bind: Transnational Families, Transnational Consumption; Mary C Gilly --; 42; Alternative Perspectives on Consumer Judgment and Choice; Itamar Simonson --; 43; What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices; Kelly Goldsmith --; 44; There is a Time and Place and a Person to Vote for: Issues in Political Persuasion; Akshay Rao --; 45; From Tools to Theories: How Different Methodologies May Impact Theory Development in Brand Relationship Research; Christie Nordhielm --; 46; The Social Nature of Consumer Behavior; Debora Viana Thompson --; 47; Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience; Eduardo B Andrade --; 48; Doing Family: The Temporal and Spatial Structuring of Family Consumption; Linda Price --; 49; The Role of Power In Consumer Behavior: New Perspectives and Insights; Derek D Rucker --; 50; How Stock Prices Influence Investment Behavior; Susan Jung Grant --; 51; Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes; Karim Kassam --; 52; Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli; Elizabeth Gelfand Miller --; 53; Exploring The Evolving Terrain of Consumer-Generated Brand Content; Susan Fournier --; 54; Politics and Consumption; Yesim Ozalp --; 55; The Role of Cognitive Processes in Overcoming Self-Control Failures; Sabrina Bruyneel --; 56; What Do You Think: The Role of Others' Opinions in the Marketplace; Rohini Ahluwalia --; 57; Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior; Nicole L. Mead --; 58; Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control; Michel Tuan Pham --; 59; Advances in Judgmental and Inferential Heuristics; Xianchi Dai --; 60; The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes; Martin Zemborain --; 61; Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions; Katherine Burson --; 62; Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving; Sergio Carvalho --; 63; Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom; Simona Botti --; 64; "Do Unto Others.": The Influence of Others on Perceptions of Price (Un)Fairness; A. Peter McGraw --; 65; Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality; Michelle F. Weinberger --; 66; Should Marketers Use Price Partitioning or Total Prices?; Silke Bambauer --; 67; The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand; Sandra Diehl --; 68; Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts; June-Hee Na --; 69; Effect of Goal Salience and Goal Conflict on Typicality: The Case of "Health Food"; Hiba El Dahr --; 70; Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry; Hanna Schramm-Klein --; 71; The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior; Sean Sands --; 72; Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as CICERONE; Scott D. Roberts --; 73; Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality; Emma N. Banister --; 74; A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions; Mengkuan Lai --; 75; To Start Being.The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy; Elodie Sevin --; 76; Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context; Emily Chung --; 77; Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products; Dengfeng Yan --; 78; Time Pressure and the Compromise and Attraction Effects in Choice; Chien-Huang Lin --; 79; How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities; Charles S Areni --; 80; How Brands Enchant: Insights from Observing Community Driven Brand Creation; Johann Fuller --; 81; Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience; Edwin Rajah --; 82; Cultural Syncretism and Ramadan Observance: Consumer Research Visits Islam; Mourad Touzani --; 83; Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration; Micael-Lee Johnstone --; 84; The Mediating Role of Consumer Conformity in E-compulsive Buying; Yun Jung Lee --; 85; Fashion and the College Transition: Liminality, Play, and the Structuring Power of the Habitus; Mark A Rademacher --; 86; Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research; Peter Nuttall --; 87; On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life; Bertrand Urien --; 88; Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation; Qing Wang --; 89; "Set the table": Women Communicating Status at Home; Katherine Sredl --; 90; Peeps, Beemers and Scooby-doos: Exploring Community Value amongst Scottish Car Cruisers; Paul Hewer --; 91; Driven by Devotion-How Consumers Interact with their Objects of Devotion; Elisabeth A. Pichler --; 92; Skin Lightening and Beauty in Four Asian Cultures; Eric P. H. Li --; 93; Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy; Peter Nuttall --; 94; The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry; Dong-Jin Lee --; 95; Consumers Faced with Telephone Selling: Metacognition, Resistance and Strategies; Dominique Roux --; 96; The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace; Anne-Francoise Audrain-Pontevia --; 97; The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions; David M. Woisetschlager --; 98; The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals; Soonkwan Hong --; 99; Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment; Eun-Ju Lee --; 100; Satisfied Customers' Love toward Retailers: A Cross-Product Exploration; Hye-Young Kim --; 101; Customer Emotion Management and Symmetrical Emotional Exchange in (Extended) Service Encounters; Gulnur Tumbat --; 102; The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator; Nai-Hwa Lien --; 103; An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany; Manuel Michaelis --; 104; Profiling the Brand Personality of Specific Brands; Annie Peng Cui --; 105; Taking Control: An Integrated Model of Dispositional Self-Control and Measure; Danit Ein-Gar --; 106; "I Can Do It!" Consumer Coping and Poverty; Kathy Hamilton --; 107; Examining Non-Medical Service Needs of Women Living with HIV /AIDS; Yelena Tsarenko --; 108; A Comparison of Advertising, Social, and Cognitive Predictors of Overeating Behavior; Brian R. Kinard --; 109; Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures; Tandy D. Chalmers --; 110; Musical Effects: Glocal Identities and Consumer Activism; E. Tacli Yazicioglu --; 111; The Antecedents of the Consumer Complaining Behavior (CCB); Daniel von der Heyde Fernandes --; 112; Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates; Douglas R. Ewing --; 113; Visual Velocity: Content Font Effects and Incidental Online Ad Exposure; Francesca Baraggioli --; 114; Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks; Andrea Wojnicki --; 115; How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?; Jie Feng --; 116; For Those about to Rock: A New Understanding of Adolescent Music Consumption; Peter Nuttall --; 117; Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making; Heiner Evanschitzky --; 118; Dynamic Pricing on the Internet: A Price Framing Approach; Fei Lee --; 119; The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models; Kwanho Suk --; 120; The Impact of Price Sequences on Preference and Choice; Eric Dolansky --; 121; Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency; Yinlong Zhang --; 122; The Effect of Self-Construal on Impulsive Consumption; Yinlong Zhang --; 123; Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions; Karen Page Winterich --; 124; A Social Approach to Voter Vengeance; Nada Nasr Bechwati --; 125; Anti-Consumers in Action: Coping with the Challenges and Consequences of 'drinking Sensibly'; Maria G. Piacentini --; 126; All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing; Chun-Tuan Chang --; 127; Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt; Kelley Main --; 128; NUKI Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotion Measurement Instrument for Children; Joelle Vanhamme --; 129; The Short Term Stability of Response Styles; Bert Weijters --; 130; Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making; Blair Kidwell --; 131; Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application; Yi He --; 132; Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice; Hae Joo Kim --; 133; Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare; Berna Devezer --; 134; Decomposition Model of the Total Store Purchase and Its Application; Songting Dong --; 135; Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods; Oliver B. Buttner --; 136; Evaluations of Bilingual Product Descriptions on Boxes; Mahesh Gopinath --; 137; Exploratory Behavior: A Portuguese and British Study; Ana Maria Soares --; 138; Cross-cultural Differences in Delight; Ana Valenzuela --; 139; Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts; Alokparna Basu Monga --; 140; Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification; Ann Veeck --; 141; Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption; Aradhna Krishna --; 142; Conspicuous Consumption: A Preliminary Report of Scale Development and Validation; Etta Y. I. Chen --; 143; Assessing the Consumer Perceived Value Scale; Gianfranco Walsh --; 144; When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery; Cheng Qiu --; 145; Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition; Sonja Wendel --; 146; The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions; David J. Moore --; 147; The Effect of Weather on Consumer Spending; Kyle B. Murray --; 148; Mood Influence on the Valuation of Multiple Gains and Losses; Dorothea Schaffner --; 149; The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice; Koert van Ittersum --; 150; Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity; Ritesh Saini --; 151; The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention; Mauricio Palmeira --; 152; Bipolar Scales Mask Loss Aversion; A. Peter McGraw --; 153; The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings; Siok Kuan Tambyah --; 154; Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event; Jeffrey Allen --; 155; Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information; Hao Shen --; 156; Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy; Keith S Coulter --; 157; The Effect of Communication Norms on Interpretations of Meaningless Information; Alison Jing Xu --; 158; Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret; Junsik Kwak --; 159; The Perceived Value of Time in a Transaction; Yu-Tse Lin --; 160; The Mental Accounting of Gift Card versus Cash Gift Funds; Rebecca White --; 161; The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals; Keith S Coulter --; 162; Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models; Beomjoon Choi --; 163; The Role of Product Category Familiarity in Self-Referent Advertising; Claudiu Dimofte --; 164; The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements; Namita Bhatnagar --; 165; Anti-consumption: Now on Sale; Ahir Gopaldas --; 166; A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions; Yossi Gavish --; 167; Intergenerational Influence in Consumer Deal Proneness; Robert M. Schindler --; 168; Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others; Sukki Yoon --; 169; When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign; Aditi Grover --; 170; Reward or Punish: Willingness to Pay for Ethically-Produced Goods; Remi Trudel --; 171; The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice; Ying Jiang --; 172; The Impact of Online Information on the Purchase of Certified Used Cars; Vandana Ramachandran --; 173; The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis; Do-Hyung Park --; 174; Time versus Money: Differential Use of Heuristics; Ashwani Monga --; 175; Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options; Kunter Gunasti --; 176; Would Perceived Unfairness Lead to Regret?; Felix Tang --; 177; Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments; Daniel Mochon --; 178; If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making; Veronika Papyrina --; 179; A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style; Zhenfeng Ma --; 180; The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact?; Scott A. Thompson --; 181; A Life Course Perspective of Family Meals Via the Life Grid Method; Robert Harrison --; 182; Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research; Ashok K. Lalwani --; 183; Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales; Martijn G. de Jong --; 184; A Test of the Validity of Hofstede's Cultural Framework; Jeffrey Blodgett --; 185; To Have and to Hold? Implications of Disposition Tendencies for Consumer Research; Rebecca W. Naylor --; 186; The Role of Uniqueness Motivations in Social Comparison Processes; Caglar Irmak --; 187; The Effects of Product Quality and the Perceived Structural Relation Between Functions on the Value Inference of Convergence Products; Sara Kim --; 188; Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand; Bruno Kocher --; 189; A Friend and /or A Foe?: Exploring Activeness of Objects in Consumption; Olga Kravets --; 190; Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact; Cele C. Otnes --; 191; Protecting the Portals of Home; Karen V Fernandez --; 192; The "Shaken Self": Product Choice as a Means of Restoring Self-View Confidence; Leilei Gao --; 193; Flattery and Persuasion: A Dual Attitudes Perspective; Elaine Chan --; 194; The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing; Chun-Tuan Chang --; 195; The Role of Mortality Salience in Consumer Persuasion; Javier Horcajo --; 196; The Impact of Goal Framing on the Choose-Reject Discrepancy; Parthasarathy Krishnamurthy --; 197; When Regulatory Fit Does Not 'Feel Right': The Inhibiting Effect of Contextually Dominant Decision Strategies; Mehdi Mourali --; 198; When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus; H. Onur Bodur --; 199; Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience; Yi He --; 200; Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages; Liad Weiss --; 201; The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications; Ji Hee Song --; 202; The Influence of Art Infusion on the Perception and Evaluation of Consumer Products; Henrik Hagtvedt --; 203; Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings; Bob M Fennis --; 204; Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge; Shweta Oza --; 205; Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories; Valeria Noguti --; 206; "Size Counts": The Effect of Queue Length on Choice between Similar Restaurants; Ornit Raz --; 207; The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret; Song Su --; 208; When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'Other' Discourses of Consumer Resistance; Elif Izberk-Bilgin --; 209; Cries from the Goblin Market: Consumer Narratives in the Marketplace; Shakeel Siddiqui --; 210; Contested Consumption in Everyday Life; Marius K. Luedicke --; 211; Choice with Inference is Different From Choice without Inference; Kunter Gunasti --; 212; Effects of Two Dimensions of Psychological Distance on Consumer Judgments; Kyeongheui Kim --; 213; Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes; S. Adam Brasel --; 214; The Learning (and not) of Effort and Accuracy Tradeoffs; Jeffrey S Larson --; 215; The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands; Anders Bengtsson --; 216; Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not; Joshy Joseph --; 217; The Effects of Centrality and Distinctiveness on the Usage of Co-promotions; Hurrem Yilmaz --; 218; Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations; Thomas Van Rompay --; 219; Remembering Words and Brands after a Perception of Discrepancy; Antonia Mantonakis --; 220; Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference; Nancy M. Puccinelli --; 221; The Impact of Language Code-Switching on Ad Claim Recall; Melissa Maier Bishop --; 222; Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models; Marie-Agnes Parmentier --; 223; The Branding of Next-Generation Products; Marco Bertini --; 224; Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands; Kalpesh Kaushik Desai --; 225; Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool; Gert Cornelissen --; 226; How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces; Rui Zhu --; 227; Temporal Response to Opportunities: A Look at the Last Name Effect; Kurt A. Carlson --; 228; Self-Construal and Temporal Distance; Gerri Spassova --; 229; Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation; Rita Coelho do Vale --; 230; Self-Medication versus Pure Pleasure Seeking Compulsive Consumption; Xiuping Li --; 231; Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive- Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women; Ji Lu --; 232; Exploring Needs, Desires, and Hopes: A Study of Impoverished Migrant Consumers; Berna Tari --; 233; We Happy Few: Redefining Community in Marketing; Aubrey Fowler III --; 234; The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions; Vivek Madupu --; 235; Responding to Ethical and Competence Failures; Sekar Raju --; 236; Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem; Dipayan Biswas --; 237; Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party; Jessica Y. Y. Kwong --; 238; It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying; Christina Anthony --; 239; The Role of Creative Cognitions on Consumer Feature Reliance; Huifang Mao --; 240; A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation; Kunter Gunasti --; 241; Protection of Prior Learning in Complex Consumer Learning Environments; Juliano Laran --; 242; The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty; Debora Thompson --; 243; The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective; Anja Spilski --; 244; Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency; Even Johan Lanseng --; 245; Need for Closure and Media Use and Preference of Young Adults; Iris Vermeir --; 246; When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching; Sangwon Lee --; 247; "Cross Border Shopping: Family Narratives"; Raquel Castano --; 248; "Disney Dreams in China"; Eric Li --; 249; "Hoarding Behavior & Attachment to Material Possessions"; Tresa Ponner --; 250; "Stay-at-Home Dads Unite: Coping with Stigma and Isolation"; Gokcen Coskuner-Balli --; 251; "Living a Theme"; A. Fuat Firat --; 252; "Consumer Innovation in Online Computer Tuning Communities"; Johannes Gebauer --; 253; "Luxury Value Pyramid: What are the Dimensions of Luxury"; Junko Kimura --; 254; "Body and Appearance Perceptions of Latino Youth"; Samuel Doss --; 255; "The Responsibility of Respect in the Marketplace: Opening Doors for Community"; Carolyn Costley --; 256; Introduction to Structural Equations Models and Lisrel.Full Text Available; 257. Defining and Exploring Exorbitant Buying Behavior.Full Text Available --; 258; Philosophy and Consumption: Discussions on Trust and Brands.Full Text Available; 259. Internet Tracking and Clickstream Data: Methodological Issues.Full Text Available --; 260; Conducting Consumer Research in India and China: Issues, Challenges and New Directions.Full Text Available; 261. Interrogating Fashion: Fashion Cultures and Fashion Discourses.Full Text Available --; 262; If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors; My Bui --; 263; The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program; Jessica Y. Y. Kwong --; 264; On the Compatibility of Orientation, Task and Preference: The Role of Brand Information; Jingjing Ma --; 265; The "Sticky Choice" Bias in Sequential Decision-Making; Aaron Brough --; 266; Fantasizing About Winning: Motivational and Cognitive Determinants of Narrative Transportation; Brent McFerran --; 267; Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative; Katherine Loveland --; 268; The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving; Atul Kulkarni --; 269; Luxury Versus Humor: Contrasting the Use of Art in Advertising; Henrik Hagtvedt --; 270; Social Identity Threat and Consumer Preferences: The Role of Self-Protection; Katherine White --; 271; I Know a "Guy": The Consequences of Using Social Capital to Facilitate Consumption Experiences; Bryan Johnson --; 272; Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation; Noelle M. Nelson --; 273; Developing a New Measure of Materialism; Eda Gurel Atay --; 274; End of Life Decision Making: Examining Factors that Lead to Planning; Elyria Kemp --; 275; The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand; Jinsong Huang --; 276; More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism; Ji Kyung Park --; 277; The Effect of Regulatory Focus on the Anchoring Bias; Shenghui Zhao --; 278; Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation; Kathleen D. Vohs --; 279; Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences; Rajesh Bhargave --; 280; Sources of Brand Personality: A Survey of Ten Brands; Natalia Maehle --; 281; Transferring Meaning from Cultural Entities to Brands; Margaret C. Campbell --; 282; The Everyday Practices Surrounding Young People's Food Consumption; Pepukayi David Chitakunye --; 283; Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction; Benoit Aubert --; 284; Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product; Ilaria Baghi --; 285; Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence; Sandor Czellar --; 286; The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation; Jeroen Bleijerveld --; 287; The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality; Tripat Gill --; 288; Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes; C. Page Moreau --; 289; Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal; Yi Zhang --; 290; Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products; Rajneesh Suri --; 291; Information Sort and Consumers' Evaluation of Prices; Rajneesh Suri --; 292; Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience; Elaine Chan --; 293; The Single Consumer: Avoiding Tradition and Extending the Self; Angeline G. Close --; 294; "Effort-as-Information": The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment; Jungkeun Kim --; 295; Commodifying the Self: Online Social Networking Profiles as Brand Communities; Lucy Atkinson --; 296; Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition; Mark Ratchford --; 297; The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship; Lee Zhang --; 298; Avatar and Extended Self in Online Gaming; Jeff Wang --; 299; The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context; Won-Moo Hur --; 300; The Velocity of Time: Primacy and Recency Effects on Time Perception; Doreen Kum --; 301; A Meta-Analysis of the Moderation Effect of Regulatory Focus; Ahmad Daryanto --; 302; Development of an Instrument for Measuring Consumers' Perception of Atmosphere; Morten Heide --; 303; The Impact of Regulatory Focus on the Effect of Two-sided Advertising; Arnd Florack --; 304; Negative Emotions as Motivators of Consumption; Harish Kapoor --; 305; Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?; Ellis A. van den Hende --; 306; Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism; Simona Romani --; 307; When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials; Joseph Lajos --; 308; Being Hedonic and Becoming Prudent; Camille S. Johnson --; 309; Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty; Rishtee Kumar --; 310; Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?; Nailya Ordabayeva --; 311; 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes; Claartje L. ter Hoeven --; 312; Who's Got the Power? A Social Power Perspective on Teen Purchase Influences; Kendall Goodrich --; 313; Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions; Eda Gurel Atay --; 314; Nature and Function of Scripts in the Evaluation of Service Experiences; Mark P Healey --; 315; The Effect of Promotion Framing on the Evaluation of Price Bundling; Nai-Chi Yeh --; 316; Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare; Linda Tuncay --; 317; The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?; Aner Sela --; 318; Is the Internet a New Eldorado for Counterfeits?; Bruno Kocher --; 319; International Festivals: Reverse Acculturation or the Peddling of Ethnicity; L. Wakiuru Wamwara-Mbugua --; 320; Language Domain Effects on Bilingual Advertising; Ryall Carroll --; 321; The Morphing Self: Changing Self-Concept as a Response to Threats; Christian Schmid --; 322; A Bibliographic Survey of Experiential Consumption Research; Johnny Chen --; 323; When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change; Massimiliano Ostinelli --; 324; Accessibility and Availability: The Role of Prior Preferences in Judgment Formation; Maria Kratcholova --; 325; Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences; Dan Freeman --; 326; Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create; Laurence Ashworth --; 327; Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?; Jing Wang --; 328; Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution?; Xianchi Dai --; 329; Do All-or-Nothing Reference Points Support Regular Savings?; Caezilia Loibl --; 330; Culture, Social Comparison and Responses to Advertising; Theresa A. Wajda --; 331; The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits; Adrian Peretz --; 332; "Want to watch? You've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship; Marco Lalos --; 333; From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers; Elad Granot --; 334; The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers' Buying Intentions; Edith Shalev --; 335; How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments; Sandor Czellar --; 336; Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens; David S. Bickham --; 337; The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention; Aida Faber --; 338; Effect of Country-of-Targeting on Product Evaluations; Mahesh Gopinath --; 339; Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products; Diane M. Phillips --; 340; Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods; Andrew Wilson --; 341; How Media and Advertising Jointly Affect Ad Effectiveness; Jing Wang --; 342; How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness; Rishtee Kumar --; 343; Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand; Kiran Karande --; 344; The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios; Jing Lei --; 345; Self and Social Signaling Explanations for Consumption of CSR-Associated Products; Aronte Bennett --; 346; Consumers' Elaboration of Really-New-Product Messages; David Alexander --; 347; The Cross-Cultural Effect of Trust on Subjective Well-Being; Dante Pirouz --; 348; The Subjective Well-Being of Buying: A Grounded Theory Analysis of Habitual Acts of Consumption; Dante Pirouz --; 349; Consumers' Reactions to Acquisitions of Socially Responsible Companies; Eleni Zoi Papavasileiou --; 350; MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents; Demetra Andrews --; 351; A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price; Keiko I Powers --; 352; Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding; Andrew Wilson --; 353; Two Designer Skill Sets: Perspective Taking and Creativity; Jaewoo Joo --; 354; The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing; Yuliya Komarova --; 355; A Three-Factor Model of Consumer Preference for Self-Designed Products; Xiaoyan Deng --; 356; When Social Influences Have Far Reaching Implications; Monica Popa --; 357; You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands; Aner Sela --; 358; Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues; Alexandra Aguirre-Rodriguez --; 359; Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services; Kachat Andrew Wong --; 360; Role of Incongruity and 'Aha' Effect in Positive Affect Experienced from Visual Metaphors; Praggyan Mohanty --; 361; The "Kick Him While He's Down" Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime; Morgan K. Ward --; 362; Examining the Effects of Narrators' Accents When Informational Programming Has Verbal and Visual Cues; Juliana Renovato --; 363; The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence; Michael Merz --; 364; Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers; Chuanlan Liu --; 365; The Good, the Bad, and the Red: Does "Giving" through Buying Replace Direct Giving?; Aner Tal --; 366; Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation; Nita Umashankar --; 367; Think Fast, Feel Good? Thought Speed Enhances Mood and Product Trial; Brittany Duff --; 368; It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience; Aner Tal --; 369; The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing; Andrew E. Wilson --; 370; Experts, Novices, and Non-consumption among Appalachian Trail Thru-hikers; Jon Littlefield
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