TY  - BOOK
AU  - Qualman,Erik
TI  - Socialnomics: how social media transforms the way we live and do business 
SN  - 0470477237
AV  - HF5415.1265 Q83 2009
U1  - 330.9 22
PY  - 2009///]
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Social media
KW  - Social networks
KW  - Electronic commerce
N1  - Includes bibliographical references (pages 245-256) and index; Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary
ER  -