Socialnomics : how social media transforms the way we live and do business /
Erik Qualman.
- xix, 265 pages ; 24 cm
Includes bibliographical references (pages 245-256) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
0470477237 9780470477236
2009008841
Internet marketing. Social media. Social networks Electronic commerce.