TY  - BOOK
AU  - Sutton,Denise H.
TI  - Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century 
SN  - 0230611745
AV  - HF5805 .S87 2009
U1  - 659.10922 22
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - J. Walter Thompson Company
KW  - Women's Editorial Department
KW  - Women in the advertising industry
KW  - United States
KW  - History
KW  - Women in advertising
KW  - Beauty, Personal
KW  - Advertising agencies
N1  - Includes bibliographical references and index; From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty
ER  -