Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century /
Denise H. Sutton.
- First edition.
- xii, 210 pages : illustrations ; 22 cm
Includes bibliographical references and index.
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
0230611745 9780230611740
2009004025
J. Walter Thompson Company. Women's Editorial Department
Women in the advertising industry--History--United States Women in advertising--History--United States Beauty, Personal--History--United States Advertising agencies--History--United States