Boyle, Raymond,  1966- <br/><br/>
Power play :  sport, the media and popular culture / 
Raymond Boyle and Richard Haynes. 
 - Second edition. 
 - ix, 254 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Preface --  Sport, Media and Popular Culture: Questions of Theory --  All Our Yesterdays: A History of Media Sport --  A Sporting Triangle: Television, Sport and Sponsorship --  Power Game: Why Sport Matters to Television --  Who Wants to be a Millionaire? Media Sport and Stardom --  The Race Game: Media Sport, Race and Ethnicity --  For Men Who Play to Win: Media Sport and Gender --  Games Across Frontiers: Mediated Sport and National Identity --  Sportspages: Journalism and Literature --  Consuming Sport: Fans, Fandom and the Audience --  Conclusion: The State of Play, Sport in the New Media Age --  Bibliography --  Index.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11. 
<br/><br/><label>ISBN: </label>0748635920 9780748635924 0748635939 9780748635931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and sports--Social aspects--Great Britain<br/>Mass media and sports--Economic aspects--Great Britain
<br/><br/><label>LC Class. No.: </label>GV742  / .B69 2009 
<br/><br/><label>Dewey Class. No.: </label>306.483