TY  - BOOK
AU  - Dess,Gregory G.
AU  - Lumpkin,G.T.
AU  - Eisner,Alan B.
TI  - Strategic management: text and cases 
SN  - 0073530417
AV  - HD30.28 .D4743 2010
U1  - 658.4012 22
PY  - 2010///]
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Strategic planning
N1  - Includes bibliographical references and index; Text: --; Part One; Strategic Analysis --; 1; Strategic Management: Creating Competitive Advantages --; 2; Analyzing the External Environment of the Firm --; 3; Assessing the Internal Environment of the Firm --; 4; Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources --; Part Two; Strategic Formulation --; 5; Business-Level Strategy: Creating and Sustaining Competitive Advantages --; 6; Corporate-Level Strategy: Creating Value through Diversification --; 7; International Strategy: Creating Value in Global Markets --; 8; Entrepreneurial Strategy and Competitive Dynamics --; Part Three; Strategic Implementation --; 9; Strategic Control and Corporate Governance --; 10; Creating Effective Organizational Designs --; 11; Strategic Leadership: Creating a Learning Organization and an Ethical Organization --; 12; Managing Innovation and Fostering Corporate Entrepreneurship --; Part Four; Case Analysis --; 13; Analyzing Strategic Management Cases --; Cases: --; Robin Hood --; Edward Marshall Boehm, Inc --; The Skeleton in the Corporate Closet --; The Best-Laid Incentive Plans --; Growing for Broke --; Crown Cork and Seal in 1989 --; Automation Consulting Services --; Enron: On the --; Side of the Angels --; American Red Cross --; Unit ed; Way of America --; World Wrestling Entertainment --; Schoolhouse Lane Estates --; Qvc --; McDonald's --; Procter & Gamble --; Heineken --; Pixar --; Johnson & Johnson --; Samsung Electronics --; Lenovo's Purchase of IBM's PC Division --; The Casino Industry --; Mattel's Misfit Toys --; Apple Inc.: Taking a Bite Out of the Competition --; Jamba Juice --; China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market --; JetBlue Airlines: Will It Remain 'Blue'? --; Southwest Airlines: Does 'LUV' Last? --; Dippin' Dots Ice Cream --; Keurig Coffee --; Weight Watchers International Inc --; A Horror Show at the Cinemaplex? --; Build-A-Bear Workshop --; Reader's Digest: For Whom and for How MuchLonger? --; General Motors --; Nintendo's Wii --; One Ford: The Shape of Ford Motor Company to Come? --; American International Group and the Bonus Fiasco --; EBay: Expanding into Asia --; Ann Taylor: Survival in Specialty Retail --; Fresh --; Direct: Delivering the Goods?
ER  -