TY  - BOOK
AU  - Scott,Walter Dill
AU  - Scott,Walter Dill
TI  - The theory and practice of advertising: a simple exposition of the principles of psychology in their relation to successful advertising 
SN  - 1437432360
U1  - 659.1019 22
PY  - 2009///
CY  - LaVergne, TN
PB  - Kessinger
KW  - Advertising
KW  - Psychological aspects
N1  - Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co; Adapted and revised from articles published serially in Mahin's magazine under the title "The psychology of advertising"; Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1903); Includes index; 1; The theory of advertising --; 2; Attention --; 3; Association of ideas --; 4; Suggestion --; 5; The direct command --; 6; The psychological value of the return coupon --; 7; Fusion --; 8; Psychological experiment --; 9; Perception --; 10; Apperception --; 11; Illusions of perception --; 12; Illusions of apperception --; 13; Personal differences in mental imagery --; 14; Practical application of mental imagery --; 15; Conclusion
ER  -