Scott, Walter Dill,  1869-1955 <br/><br/>
The theory and practice of advertising :  a simple exposition of the principles of psychology in their relation to successful advertising / 
 Theory and practice of advertising :  A simple exposition of the principles of psychology in their relation to successful advertising (1903)  Psychology of advertising 
by Walter Dill Scott. 
 - xii, 239 pages :  illustrations ;  24 cm 
<br/><br/> Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co.  Adapted and revised from articles published serially in Mahin's magazine under the title "The psychology of advertising".  Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1903)  Includes index. 
<br/><br/> The theory of advertising --  Attention --  Association of ideas --  Suggestion --  The direct command --  The psychological value of the return coupon --  Fusion --  Psychological experiment --  Perception --  Apperception --  Illusions of perception --  Illusions of apperception --  Personal differences in mental imagery --  Practical application of mental imagery --  Conclusion.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15. 
<br/><br/><label>ISBN: </label>1437432360 9781437432367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.1019