TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Up and out of poverty: the social marketing solution 
SN  - 0137141009
AV  - HC79.P6 K68 2009
U1  - 362.5561 22
PY  - 2009///]
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Poverty
KW  - Poor
KW  - Government policy
KW  - Case studies
N1  - Includes bibliographical references and index; Part I; Understanding the Poverty Problem and Its Broad Solutions --; 1; Why Poverty Hurts Everyone --; 2; Examining a Barrel of Current Solutions --; 3; The Social Marketing Solution --; Part II; Applying Marketing Perspectives and Solutions --; 4; Segmenting the Poverty Marketplace --; 5; Evaluating and Choosing Target Market Priorities --; 6; Determining Desired Behavior Changes --; 7; Understanding Barriers, Benefits, and the Competition for Change --; 8; Developing a Desired Positioning and Strategic Marketing Mix --; Part III; Ensuring an Integrated Approach --; 9; Developing a Social Marketing Plan --; 10; The Public Sector's Role in Poverty Reduction --; 11; The Nonprofit Sector's Role in Poverty Reduction --; 12; The Private Sector's Role in Poverty Reduction --; 13; Getting the Three Sectors to Work Together
ER  -