Saunders, Mark,  1959- <br/><br/>
Research methods for business students / 
Mark Saunders, Philip Lewis, Adrian Thornhill. 
 - Fifth edition. 
 - xxxi, 614 pages :  colour illustrations ;  27 cm 
<br/><br/>Includes bibliographical references (pages 561-572) and index. 
<br/><br/>The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. 
<br/><br/> Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. 
<br/><br/><label>ISBN: </label>0273716867 9780273716860 
<br/><br/><label>LCCN: </label>2008054877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology<br/>Business--Research--Data processing.<br/>Management--Research--Methodology<br/>Management--Research--Data processing.
<br/><br/><label>LC Class. No.: </label>HD30.4  / .S28 2009 
<br/><br/><label>Dewey Class. No.: </label>650.072