TY  - BOOK
AU  - Harfoush,Rahaf
TI  - Yes we did: an inside look at how social media built the Obama brand 
SN  - 0321631536
AV  - JK2281 .H37 2009
U1  - 324.730973 22
PY  - 2009///]
CY  - Berkeley, CA
PB  - New Riders
KW  - Obama, Barack
KW  - Presidents
KW  - United States
KW  - Election
KW  - 2008
KW  - Presidential candidates
KW  - Political campaigns
KW  - Social media
KW  - Marketing
KW  - Social networks
KW  - Computer network resources
KW  - Politics and government
KW  - 2001-2009
N1  - Includes index; Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government
ER  -