Yes we did : an inside look at how social media built the Obama brand /
Rahaf Harfoush.
- xiv, 199 pages : colour illustrations ; 23 cm
Includes index.
Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
0321631536 9780321631534
Obama, Barack
Presidents--Election--United States--2008 Presidential candidates--United States Political campaigns--United States Social media--Marketing Social networks--Computer network resources