TY  - BOOK
AU  - Perman,Stacy
TI  - In-N-Out Burger: a behind-the-counter look at the fast-food chain that breaks all the rules 
SN  - 0061346713
AV  - TX945.5.I5 P47 2009
U1  - 647.9573 22
PY  - 2009///]
CY  - New York
PB  - Collins Business
KW  - In-N-Out Burger (Firm)
KW  - History
KW  - Fast food restaurants
KW  - United States
N1  - Includes bibliographical references (pages 327-329) and index
N2  - "In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food."--Publisher's website
ER  -