TY  - BOOK
AU  - Lees-Marshment,Jennifer
TI  - Political marketing: principles and applications 
SN  - 041543128X
AV  - JF2112.C3 L44 2009
U1  - 324.73 
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index; Introduction --; 1; The Political Market and the Rise of the Political Consumer --; 2; What is Political Marketing? --; 3; Political Marketing Strategy --; 4; Understanding the Market: Market Intelligence, Consultation and Participation --; 5; Product Development and Branding --; 6; Internal Marketing: Marketing to Volunteers and the Party --; 7; Marketing Communication and Campaigns --; 8; Marketing in Government: Delivering and Staying in Touch --; 9; Global Knowledge Transfer --; 10; Political Marketing and Democracy
ER  -