Lees-Marshment, Jennifer. <br/><br/>
Political marketing :  principles and applications / 
Jennifer Lees-Marshment. 
 - xix, 294 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction --  The Political Market and the Rise of the Political Consumer --  What is Political Marketing? --  Political Marketing Strategy --  Understanding the Market: Market Intelligence, Consultation and Participation --  Product Development and Branding --  Internal Marketing: Marketing to Volunteers and the Party --  Marketing Communication and Campaigns --  Marketing in Government: Delivering and Staying in Touch --  Global Knowledge Transfer --  Political Marketing and Democracy.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10. 
<br/><br/><label>ISBN: </label>041543128X 9780415431286 0415431298 9780415431293 
<br/><br/><label>LCCN: </label>2008054937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Political campaigns.<br/>Marketing--Political aspects
<br/><br/><label>LC Class. No.: </label>JF2112.C3  / L44 2009 
<br/><br/><label>Dewey Class. No.: </label>324.73