TY  - BOOK
AU  - Murray,Joddy
TI  - Non-discursive rhetoric: image and affect in multimodal composition 
SN  - 0791476758
AV  - PN175 .M87 2009
U1  - 808 22
PY  - 2009///]
CY  - Albany
PB  - SUNY Press
KW  - Rhetoric
KW  - Communication
N1  - Includes bibliographical references (pages 211-221) and index; Introduction --; Connections to Langer --; Connections to Neuroscience --; Connections to Multimodal Texts --; 1; Non-Discursive Symbolization --; Langerian Symbolization --; Language as both Discursive and Non-Discursive --; Language as both Individual and Social --; Language Failure and Ambiguity as Important to Writing --; Language is Closely Tied to Image and Consciousness --; Non-Discursive Symbolization, the Ineffable, and Invention --; 2; Non-Discursive Symbolization, Image, and New Media --; Visual Literacy and Pedagogy --; Technical Communications and Digital Literacy --; Cultural Studies and the Image --; Image as Non-Discursive Symbolization --; 3; Affect and Image - Neuroscience and Symbolization --; Affective Domain in Composition and Rhetoric --; Body/Mind and Logical/Emotional: Overcoming --; False Dichotomies --; Neuroscience, Image, and Affect --; Neuroscience, Consciousness and Symbolization --; Theories of Will --; The Role of Consciousness and Will in the Non-Discursive --; 4; Non-Discursive Textual Production and Multimedia --; Writing Theory/Invention Theory --; Non-Discursive Theory of Writing --; A Non-Discursive to Discursive Composing Model --; Image Consumption, Production, & Distribution --; 5; Composing Multimodality --; The Rhetorical Image --; Values of Multimodality --; Cinematic Rhetoric --; Assessing Multimodality --; Conclusions
N2  - "Examines the role of image and affect in teaching with new digital technologies and multimedia composition. Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Publisher's website
ER  -